Shelby Report Features Native Florists, EazyVase & GVH Floral Program
Farm-to-Door DSD Flower Delivery: Top Trends Shaping Grocery Floral Departments
The fresh aisles of the grocery store are rapidly evolving, driven by new consumer demands for convenience, creativity, and sustainability. From innovations in packaging like GVH Distribution provides to subscription-program florals, retailers far and wide are reimagining how folks shop for fresh goods.
EazyVase products by Native Florists are featured in the recent issue of The Shelby Report, read by 74,000 grocery industry subscribers each month. The article dives into trends impacting fresh flower delivery and debuts our collaboration with GVH for exclusive distribution of non-spill vases to grocery stores nationwide.
VIEW SHELBY REPORT ARTICLE
Floral: A Booming, High-Margin Opportunity
Flower subscriptions projected to more than double from $1.5B
It's not just vegetables seeing growth—the floral department represents a significant and expanding opportunity for retailers. The numbers tell a compelling story: the U.S. floral gifting market is on track for robust expansion, driven by changing consumer preferences and innovative business models.
A major growth driver is subscription-based models, which are transforming how consumers purchase flowers. The U.S. flower subscription market is projected to more than double over the next decade, reaching $3.2 billion by 2033. For grocers, this model helps streamline operations and ensure consistent sales, creating predictable revenue streams while building customer loyalty. Subscriptions also reduce waste by aligning inventory more precisely with demand, improving margins in a traditionally challenging category.
Nonspill #EazyVase: Innovation Simplified
From Complexity to Convenience
In the past, many grocers—especially in rural areas—found carrying fresh florals too costly without dedicated staff to manage cutting, arranging, and hydration. Today, innovations in farm-to-store logistics and packaging are changing the game, making floral departments accessible to retailers of all sizes.
Breakthrough solutions like the patented Eazy Vase exemplify this transformation. This recyclable, shatterproof, non-spill container arrives pre-filled with water and nutrients, allowing flower arrangements to be display-ready straight from the shipping box. This eliminates the need for in-store cutting, arranging, or hydration management, dramatically reducing labor costs while maintaining freshness and quality.
Discount Link to order NonSpill EazyVases for the Holidays
